Ⅰ.Etiquette in Asia

There is abundant diversity in Asia. With a large number of races, languages and religions, Asia has rich cultures.

Asians attach a great deal of importance to relationships. The development of long lasting relationships is vital to business success in Asia. The concept of “saving face” is deeply rooted in this region. Asians will try their best to save face and avoid embarrassment. The loss of face is neither easily forgotten nor is it easily forgiven.